THE LAST HOUSE ON MULHOLLAND
The Last House on Mulholland is currently an empty lot directly under the renowned Hollywood Sign. Following in the footsteps of the famous Chemosphere, LHOM is currently seeing a corporate partner to build the "home of the future”, the next iconic home in the Hollywood Hills.
In partnership with Arch Out Loud, Phase 1 of the LHOM promotional campaign kicked off with an architectural competition. Over 500 architects submitted CAD drawings with the top 50 going to an esteemed jury pool where winners were selected and prizes distributed.
Press coverage includes all the major architectural sites as well as general news including KTLA TV, Curbed, Playboy & The Daily Mail.
JonoPRO provided this client:
Media Strategy & Creative consultation answering the question, “How do you get press on an empty lot?”
Digital & Print story Placement - Earned Media
Over 500 architects from around the world submitted designs… here are a few examples
